Profit First, Excuses Last: Real Talk with Mike Michalowicz | Jake & Gino Poadcast

In this episode of the Jake and Gino Podcast, we're joined by Profit First author and serial entrepreneur Mike Michalowicz—the mind behind Clockwork, The Pumpkin Plan, and The Money Habit. Mike reveals why traditional financial thinking keeps most businesses broke, and how to flip the script with his game-changing Profit First framework. What You’ll Learn:Why “Revenue - Expenses = Profit” is brokenHow to reverse engineer profit with real estateThe behavioral psychology behind business finances Why diversification may be hurting your business When and how to sell your company the right way Why now is the best time to buy small businesses   Visit https://www.MikeMotorbike.com for Mike’s books and resources. Subscribe for more insights on real estate investing, entrepreneurship, and wealth-building.  Chapters: 00:00:00 - Introduction   00:01:33 - What Profit First Really Means   00:04:01 - Profit Per Unit (PPU) Explained   00:10:36 - Scaling vs. Growing: What’s the Difference?   00:13:43 - When to Sell (and NOT Sell) Your Business   00:15:09 - The Power of a 4-Week Vacation for System Testing   00:21:49 - Why Now Is the Best Time to Buy Small Businesses   00:27:36 - Gino Wraps it Up  We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/