Professionalism is Killing Your Brand: Here's the Cure

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.  (00:00) - Intro (03:31) - Redefining professionalism (05:58) - Dave's journey (09:39) - How Dave's strategy generates leads (17:37) - First steps to being more yourself (24:05) - Why going "too" narrow is important (34:24) - Self-deprecation as a copywriting tool (41:45) - Picking the right fight (51:06) - Dave's last advice (55:52) - Top 3 resources *** → Buy my book: book.stfo.io → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘