Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too. https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q *** Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.  (00:00) - Intro (03:37) - Redefining professionalism (06:04) - Dave's journey (09:45) - How Dave's strategy generates leads (17:43) - First steps to being more yourself (24:11) - Why going "too" narrow is important (34:30) - Self-deprecation as a copywriting tool (41:51) - Picking the right fight (51:12) - Dave's last advice (55:58) - Top 3 resources *** → Buy my book: book.stfo.io → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q → Take my 60-second quiz: stfo.io/q → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo 🐔