Privacy as a Business Driver: How To Build Effective Programs

Julia Shullman is the General Counsel and Chief Privacy Officer at Telly, the world's first dual-screen smart TV fully paid for by advertising. Prior to Telly, Julia was General Counsel and Chief Privacy Officer at TripleLift, through its $1.4B acquisition by Vista Equity Partners. She also held various leadership positions, including Chief Privacy Counsel and Lead Attorney, Publisher Technology Group at AppNexus, through its $1.6B sale to AT&T. Before advertising, Julia spent a decade in mergers and acquisitions at both Latham & Watkins and UBM. She is recognized as an industry leader at the intersection of privacy, products, advertising, policy, and strategy. In this episode… Navigating the intersection of privacy, product, and advertising demands strategy. Companies need to view privacy as integral to their operations and growth, especially in highly regulated industries like AdTech. Without effective privacy programs, companies face potential deal disruptions, diminished valuations, and reputational damages. For early-stage companies in particular, failing to integrate privacy into their operations can hinder growth, derail funding opportunities, and even lead to regulatory scrutiny. How can organizations ensure that privacy is both a priority and an enabler of success? Developing effective privacy programs requires a tailored, pragmatic approach. Leaders need to educate their teams on privacy obligations and integrate privacy practices into business processes. This includes fostering collaboration among privacy experts and cross-functional departments, such as engineering and marketing, while adapting to industry-specific nuances. In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Julia Shullman, General Counsel and Chief Privacy Officer at Telly, about building privacy programs that drive business success. Drawing from her extensive experience in M&A, privacy, and AdTech, Julia offers insights into balancing privacy with business monetization goals. She discusses the importance of understanding industry dynamics and the role of privacy in facilitating successful exits and partnerships. Julia emphasizes the value of cross-departmental collaboration and education in creating privacy solutions that resonate with a company’s culture and business objectives. She also provides tips on how organizations can align their privacy programs with broader business strategies to build trust, ensure compliance, and drive innovation.