Principal media in a very public spotlight; Mike Sneesby lands a big job; Trade press schooled by Oztam CEO

9 April 2025 Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT). The panel of industry experts were divided: evil, 80% evil, or non-existent in Australia? Meanwhile, Nine’s ex-boss Mike Sneesby is heading halfway across the world to become CEO at the Middle East Broadcasting Center. It’s the region’s biggest broadcaster and Sneesby’s remit will be far larger than what he dealt with at Nine. Is he ready for it? To cap things off, the trade press was just taken to task by the CEO of audience measurement company, Oztam. What did we do wrong? Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.