Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski

It"s important to price for customers, not just the product itself, as humans ascribe value. Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges. Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts. Connect with Dan Balcauski on LinkedIn: https://www.linkedin.com/in/balcauski/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com