Preparing for the Worst-Case Scenario: How to Future-Proof Your Business

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! In this solo episode of The Profit Talk Podcast, Susanne Mariga dives into a crucial topic—how to prepare your business for the worst-case scenario. While there’s no need to panic, every entrepreneur should be proactive in ensuring their company can withstand economic downturns, unexpected client losses, or other financial disruptions. Susanne shares practical steps to safeguard your business, including: ✅ Building Retained Earnings – Learn how to create a financial buffer using Profit First principles. ✅ Maximizing Efficiency – Eliminate redundancies, optimize operations, and ensure every dollar spent generates ROI. ✅ Doubling Down on Sales Efforts – Stay agile, adapt to market shifts, and ensure your offers remain relevant. By implementing these strategies, you’ll position your business for long-term success—no matter what challenges come your way. Key Takeaways: No business should operate paycheck to paycheck—profit allocation is key. Retained earnings act as a safety net, and setting up a Profit Vault Account is a game changer. Operational efficiency and eliminating wasteful expenses can increase profitability. Economic downturns require agility—tailor your services and messaging to meet evolving customer needs. Sales persistence is crucial in tighter markets—adapt, adjust, and keep pushing forward. Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.