PR, Publicity, and Media Coverage for Entrepreneurs and Podcasters (with Mickie Kennedy)

💡 Guest bio Mickie Kennedy stumbled into the world of PR and marketing while finishing up a poetry degree 27 years ago. After realizing that waiting tables and writing poetry was not sustainable, he transitioned into PR and founded eReleases, a PR service that helps businesses get their news to the media. His background in writing and creativity has helped him succeed in the PR world, and he continues to help businesses share their stories with the world. ℹ️ Introduction Welcome to another episode of Frugalpreneur, where we uncover cost-effective strategies for entrepreneurs and small businesses to thrive. In this episode, we have the pleasure of speaking with Mickie Kennedy, the expert behind ereleases, about the power of strategic press releases. Mickie emphasizes the importance of incorporating AI into workflow to stay competitive in the job market and shares invaluable PR tactics, including the success of curated press releases and personal storytelling. He also offers an hour-long masterclass on strategic releases and highlights the cost-effectiveness of 6 to 8 press releases compared to hiring a PR firm. Get ready to learn how to harness the impact of press releases without breaking the bank in this insightful conversation with Mickie Kennedy. 📚 Timestamped overview 00:00 Journalists write varied stories with data analysis. 04:55 Launched small business-focused PR service in 1998. 08:57 Journalists find 3rd Newswire too time-consuming. 11:06 Press releases syndication for website logo display. 13:02 Earned media drives emotional response and trust. 18:21 Incorporate personal stories into press release content. 19:57 Entrepreneurs thrive on unique selling propositions. 24:49 Request 100 responses, showcase on website. 26:15 Knowing AI is crucial for future job success. 29:03 Curated content is effective for website incorporation. 32:05 Media coverage boosted pandemic restaurant support initiative. 36:00 Positive impact of product on company's profits. 39:09 Few news outlets afford lengthy, award-winning articles. 41:40 Avoid clipping services, instead monitor using Google. 44:50 Cost-effective social media promotion and special rates. ❇️ Key topics and bullets Importance of AI in Workflow and Future Job Market - Incorporating AI into workflow to stay competitive in the future job market Strategic Press Releases - The importance of strategic press releases despite the high failure rate - A free hour-long masterclass on strategic releases at ereleases.com/plan - Utilizing top 10 or 20 lists of podcasts as a PR tactic - Predictions and curated press releases involving multiple industry perspectives - The success of a PR initiative for the dining bond during the pandemic Effective PR Strategies for Podcasts - Using ereleases for moving features over their network - Avoiding copycat press release strategies - Personal storytelling as an effective PR strategy for podcasters - Highlighting unique selling propositions for startups - Conducting surveys for statistical relevance and press release recognition Crafting Compelling Press Releases - Effective distribution strategies for press releases - Utilizing use case studies and statistics to engage journalists - Tracking media coverage through Google news and web searches - Discouraging the use of clipping services and recommending efficient tracking methods Mickie Kennedy’s Journey in PR and ereleases - How Mickey Kennedy entered the PR industry - The inception and growth of ereleases - The importance of storytelling in press releases - Recommendations on press...