Power of Purpose In Business

Join us  as we uncover the impact of purpose in the business world. In this episode, "Power of Purpose In Business," host Amy Vaughn speaks with Lorraine Schuchart, founder of Prosper for Purpose, a certified B Corporation. Explore what truly resonates with an audience as Lorraine shares her journey from copywriting to entrepreneurship, driven by a desire to make a difference in communities. Discover the necessity for companies to focus on values and purpose beyond profitability. Learn how purpose-driven businesses excel in customer loyalty, employee engagement, and profitability. Lorraine highlights the importance of aligning a company’s vision and mission with its core purpose to create a unique brand that stands out. Explore the power of purpose in business and its influence on brand, talent attraction, and long-term success, only on The Power Lounge. Featured in the Episode Lorraine Schuchart Guest LinkedIn: https://www.linkedin.com/in/lorraineschuchart/ Guest Instagram: https://www.instagram.com/lorraineschuchart Guest Website: https://prosperforpurpose.com/ Amy Vaughan, Owner & Chief Empowerment Officer Linkedin: https://www.linkedin.com/in/amypvaughan/ TakeawaysBrand Purpose ArticulationBenefits of Purpose-Driven CompaniesConsumers" Quest for AuthenticityEvolution of Business PurposeDiscussion on "Purpose-Driven" MisuseEmotional Buying and StorytellingLong-Term Strategy in Branding and PRPurpose-Driven Vision and AlignmentInternal and External Consistency Quotes "We align everything with the company"s purpose through a golden thread”  - Lorraine Schuchart "We need to evaluate the influence we have, as it shapes our purpose."- Lorraine Schuchart Chapters 00:00 - Introduction 01:03 - Exploring Passion for PR and Varied Writing 06:54 - Harnessing Creativity for Business and Global Challenges 13:12 - Addressing Work Environment Hurdles for Women 18:19 - Prioritizing People and Planet in Business Practices 23:49 - Engaged in Collaborating with Purpose-Driven Enterprises 28:43 - Crafting Brand Impact: Time, Dedication, and Investment 35:02 - Articulating Vision, Embracing Purpose, Engaging Leadership 40:07 - Encouraging Interactive Engagement from Live Listeners 46:56 - Disney-Inspired Business Philosophy Elevates Customer Experience 51:29 - Attracting Attention with Clientele Rooted in Strong Purpose 53:34 - Business Mission Propelling Profitability and Competitive Edge 59:33 - Paramount Role of Reputation Management 01:03:19 - Outro Powered by Heartcast Media Support the show