POWC # 774 - Behavior Makes Money | Hugh Massie

Today Hugh Massie, Founder and Executive Chairman of DNA Behavior International sits with Todd to discuss how DNA affects people's behavior. Hugh is a leader in behavioral AI, helping business owners and investors optimize decision-making, build stronger company cultures, and drive financial success. His core belief? ‘Behavior makes money.’ By understanding your natural financial behaviors, you can reduce stress, make better choices, and create long-term wealth. In this episode, Hugh shares how his research and AI-driven tools are shaping the future of money and business. Pillars of Wealth Creation 1. Financial Wealth 2. Health 3. Happiness Hugh Massie is the Founder and Executive Chairman of DNA Behavior International. A behavioral AI expert and Titan 100 CEO, he helps leaders make smarter financial decisions and build people-centric businesses. Since 2001, Hugh has pioneered behavioral economics research, aiming to empower over 1 billion people by 2030 with AI-driven financial insights. His work is shaping the “New BeFi Economy,” transforming how we approach money, business, and success. You can connect with Hugh by emailing dnacare@dnabehavior.com Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus on business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers, and coaches. YouTube: www.youtube.com/c/PillarsOfWealthCreation Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Listen to the audio version on your favorite podcast host: SoundCloud: https://soundcloud.com/user-650270376 Apple Podcasts: https://podcasts.apple.com/.../pillars-of.../id1296372835... Google Podcasts: https://podcasts.google.com/.../aHR0cHM6Ly9mZWVkcy5zb3VuZ... iHeart Radio: https://www.iheart.com/.../pillars-of-wealth-creation.../ CastBox: https://castbox.fm/.../Pillars-Of-Wealth-Creation... Spotify: https://open.spotify.com/show/0FmGSJe9fzSOhQiFROc2O0 Pandora: https://pandora.app.link/YUP21NxF3kb Amazon/Audible: https://music.amazon.com/.../f6cf3e11-3ffa-450b-ac8c...