Post Status Happiness Hour | Session Fourteen

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Maddy Osman, founder of Blogsmith Content Agency and author of "Writing for Humans and Robots." They discuss the importance of developing a unique brand voice in an era dominated by generative AI. Maddy emphasizes the need for clear style guidelines to maintain consistency, especially for brands producing listicle content. She shares insights on using custom AI models to uphold brand style and the ethical implications of AI in content creation. The episode concludes with Maddy recommending the "Three-Body Problem" series and inviting new clients for 2025.Top Takeaways:Establishing a Distinct Brand Voice is Essential for Consistency and Connection: Maddy highlights the importance of defining and refining a brand voice, particularly as businesses integrate AI into their content processes. A well-crafted brand voice ensures that all content, whether generated by humans or AI, feels cohesive and authentic to the audience. It helps in building a recognizable identity, fostering stronger connections with the target audience, and differentiating the brand from competitors. Maddy's agency offers services specifically aimed at helping clients develop and refresh their brand voice, emphasizing its role as a core element of a successful content strategy.Ethical Use of AI in Content Creation: Both Michelle and Maddy emphasize using AI responsibly. They suggest leveraging AI to identify content gaps, reformat existing work, or assist in editing rather than generating original content from scratch. This approach maintains the integrity of the creator’s voice and avoids ethical pitfalls like plagiarism.Repurposing Existing Content: Maddy highlights a practical use case for repurposing content she previously created. By transforming her detailed personal notes into blog posts, she maximizes the value of her prior work, making it accessible to a wider audience while keeping the essence of her original writing.Competitor Analysis for Content Strategy: Michelle points out that analyzing competitors’ content can be a valuable strategy to identify gaps and opportunities for new topics. They agree that while using AI to gather insights is acceptable, directly copying competitor content is unethical.Mentioned LinksThe Blogsmith Content AgencyWriting for Humans and Robots: The New Rules of Content StyleBring It OnLinkedInInstagramFacebookFurbyChatGPTBingSearch GPTThe Four Dimensions of Tone of VoiceNielsen Norman GroupSemrushSlackNotebookLMThree Body Problem series🙏 Sponsor: WordPress.com Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts. 🐦 You can follow Post Status and our guests on Twitter:Maddy Osman (Founder, The Blogsmith)Michelle Frechette (Director of Community Relations, Post Status)Olivia Bisset (Intern, Post Status) The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝 Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧