Podcasting When Everything Feels Like It’s on Fire

This episode wasn’t supposed to happen this week. But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now. Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate. In this episode of The More Profitable Podcast, we’re digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community. 0:00 – Why this episode wasn’t planned—and why it couldn’t wait 2:03 – The emotional weight of showing up right now (and why it’s real) 4:58 – Selling isn’t tone-deaf—it’s survival 7:49 – Why your podcast has to stay consistent when everything feels uncertain 10:31 – How to acknowledge what’s happening without turning your podcast into a news feed 13:06 – Speaking through your lens: how to be useful instead of overwhelmed 15:16 – Why your content matters more when buyers are hesitant 17:13 – Selling vs. screaming: how to invite, not beg 18:49 – Yes, you have to repeat your offer (more than you think) 20:11 – The role of outside support when everything feels murky 21:07 – Don’t white-knuckle it: what support might look like right now Mentioned In Podcasting When Everything Feels Like It’s on Fire Subscribe to The Podcast Newsroom for exclusive episodes Submit a question for future episodes What Working With Uncommonly More Looks Like Need support that actually makes podcasting easier right now? If your show feels heavy, misaligned, or like one more thing you’re dragging across the finish line—you don’t have to figure it out alone. Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, we’re here to help you make your podcast actually work for your business. Let’s make it sustainable. Let’s make it strategic. Send us a text Support the show