17. Podcast Press Releases - When and how to use them

Fuzz Martin, Chief Strategy Office at EPIC creative, experienced podcaster and panelist on Podcasting Power Hour, provides tips on pitching your show to journalists and other content creators to get your story picked up and avoid being irrelevant. In this episode, you will learn: 1. How to know if something is newsworthy and how to pitch it accordingly 2. How to be respectful of journalists' time when pitching 3. How to determine which publications to pitch based on the story "The biggest thing that you should all know before you pitch anybody is know what the journalist that you're pitching to writes about or talks about." Fuzz Martin is a partner at an ad agency in Milwaukee and has over 20 years of experience in public relations. He has been interviewed on numerous podcasts and is an expert in pitching to journalists and other content creators. This is Fuzz Martin's story... Jeff Townsend and Greg from Indie Drop-In Network are co-hosting Podcasting Power Hour. They have a panel of experienced podcasters and other experts who will answer questions from the audience. This week, they will talk to Fuzz Martin about pitching shows to journalists and other content creators. Fuzz starts by saying that the most important thing to know before pitching anyone is what the journalist you're pitching writes about or talks about, and to make sure that your pitch is on target. He also says that it's important to know your audience and to pitch to the people who write to your audience or that your audience interacts with on a daily basis. Resources: Podcasting Power Hour is recorded live on Twitter Spaces every Monday at 9 pm Eastern Time. To join, just follow the host, Jeff, aka The Podcast Father https://twitter.com/podcast_father, and Greg, founder of Indie Drop-In Network https://twitter.com/indiedropin on Twitter. If you would like to support the show, you can buy us a coffee: Jeff - https://www.buymeacoffee.com/podcastfather Greg - https://www.buymeacoffee.com/indiedropin If you want to advertise on the show, we have live, pre-roll, mid-roll, and integration options. Just reach out to Greg@indiedropin on Twitter or fill out our contact form https://indiedropin.com/contact/ #howto, #marketing, #podcasting #podcast Recorded live 10-10-2022 Transcript available at - https://podcastingpowerhour.com/wp-content/uploads/2022/10/17.-Podcast-Press-Releases-When-and-how-to-use-them.pdf