Podcasting as the Ultimate Brand-Building Tool: Hype or Reality? w/ Roy Coughlan

Are you looking to elevate your brand and connect with your audience in a powerful, authentic way? In this episode, I interview Roy Coughlan, a seasoned serial entrepreneur and acclaimed podcaster, to uncover the transformative power of podcasting in brand building. Roy shares his personal journey from shyness to confidence, the intricacies of creating and sustaining a successful podcast, and the crucial elements of effective branding. Don"t miss insights on monetization myths, audience growth strategies, and future podcasting trends. In This Episode, You"ll Learn:Roy Coughlan"s inspiring journey from extreme shyness to confident public speaking [0:03:10]The true essence of podcasting beyond mere monetization [0:12:20]Advice on who should and shouldn"t start a podcast [0:14:45]Effective strategies for promoting your podcast on social media and growing your audience [0:27:50]The importance of maintaining engagement and avoiding common pitfalls [0:47:20]Roy"s biggest learnings and how they shape his authentic brand [0:57:15] Time Markers:01:37 Roy Coughlan"s Journey from Shyness to Public Speaking05:32 The Importance of Toastmasters07:12 Diving into the World of Podcasting13:53 Monetization Myths and Realities18:33 Building a Podcast as a Brand Tool22:09 Leveraging Social Media for Podcast Growth26:31 Effective Social Media Strategies for Podcast Promotion28:50 Leveraging TikTok for Podcast Growth32:41 The Importance of Consistency and Quality in Podcasting39:41 Future Trends and Challenges in Podcasting41:40 Rapid Fire Session: Insights and Reflections  Get in touch with Roy Coughlan:https://roycoughlan.com/https://va.world/   https://braingym.fitness/ https://www.facebook.com/roycoughlanhttps://x.com/poleirehttps://www.instagram.com/awakening.podcast/https://www.youtube.com/@roycoughlan  Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist