Podcast Blueprints that Drive Business with Megan Dougherty

Starting a podcast is easy—but building one that shortens your sales cycle, drives high-ticket leads, and supports your business? That’s a different game. In this episode, Katie sits down with Megan Dougherty of One Stone Creative to unpack the business strategy behind podcasting. They dive into podcast value math, why most shows fail to convert, and how to create episodes that become evergreen sales tools. What You’ll Learn:How to design a podcast that fits your business goalsWhy 12-15 focused episodes might be more powerful than 100 inconsistent onesThe real KPIs that drive ROI (hint: it’s not downloads)When (and how) to turn your podcast into a strategic referral engine Timestamps: 00:00 Introduction and Podcasting Strategy Overview 01:08 Guest Introduction: Megan Doherty 02:06 Common Misconceptions About Podcasting 03:47 Designing a Podcast for Business Outcomes 05:10 Shortening the Sales Cycle with Podcasts 08:05 Entertainment vs. Business Podcasts 09:56 Measuring Podcast Success 13:54 Business Podcast Blueprints and State of Business Podcasting Report 21:07 Final Thoughts and Contact Information Want to create a podcast that does more than entertain? Visit podcastingforbusiness.com for Megan’s full blueprint. DM Katie on LinkedIn if you want help bringing your podcast strategy to life. Visit Megan Dougherty online: Website: http://podcastingforbusiness.com/ LinkedIn: https://www.linkedin.com/in/doughertymegan/ Podcast: https://podcasts.apple.com/us/podcast/the-business-podcast-spotlight/id1801282981 Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.