How to Create Breakthrough Worldwide Hits, with Amy Jo Kim

Named by Fortune as one of the “Top 10 Influential Women in Games”, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion, & Happify. Amy Jo helps entrepreneurs & innovators bring their ideas to life at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books “Community Building on the Web” (2000) and “Game Thinking” (2018). Open up your notes app and get ready to use it as we discuss topics like: - “Super Fans” and why they are critical to getting a “beachhead” in the market - Why the “Fast Follow” method limits growth potential - How to find your Super Fans quickly - How to create innovative projects that scale in a BIG way - How to join Amy Jo’s free Superfan Challenge For more resources head to https://www.playmakerspodcast.com/