Placement Partnership Marketing – a conversation with Jane Ubell Meyer

Jane Ubell-Meyer increases brand awareness and sales by placing products in the right locations Jane Ubell Meyer is the founder of Bedside Reading, a company that increases brand awareness and sales by placing products in the right places. A seasoned media professional with experience as a producer on Good Morning America and Entertainment Tonight, Jane is responsible for launching the gift bags that are now an established aspect of the entertainment award season around the world. In this episode of The Independent Minds Jane explains to host Michael Millward how Bedside Reading, allowed her to create a business that is based on her passion for reading. The Bedside Reading business model depends on that passion for great reading experiences to build trusting relationships with authors and the hotels and hospitals that work with Bedside Reading. Bedside Reading is a simple idea really, but as Jane explains making that simple approach to marketing work effectively takes quite a lot of work. You will leave this episode inspired to investigate how placing your products in the right places might help your business and other different approaches to marketing. More information about Jane Ubell-Meyer and Michael Millward is available at abeceder. Audience Offers The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy. If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER. Travel With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases. Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory. A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance Visit York Test and use this discount code MIND25. Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU. Being a Guest We recommend the podcasting guest training programmes available from Work Place Learning Centre. We use Matchmaker.fmto connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership. We appreciate every like, download, and subscriber. Thank you for listening.