Pitching to Podcasts | Michelle Glogovac

In the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers.  In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world. Timestamp: 00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur. 04:33 Empathy and relationships create hope and inspiration. 07:25 Podcast hosts discuss copy and paste pitches. 10:21 Book coach seeks authentic connections with writers. 14:01 Proud stalker uses info in conversation effectively. 17:55 Chapter 1: Understanding and connecting with clients. 19:12 Identify the target audience and share a personal story. 23:28 Professional speaker shares last-minute TED Talk story. 26:13 Evaluating pitches, struggling to distill expertise. 30:29 Podcast appearances help sell books and attract clients. 34:38 Agent changes, publishing delays, and marketing challenges arise. 37:17 The Author discusses the importance of being media-ready. 39:15 The Media kit should be easily accessible online. 42:36 Encouraging proper conduct in business and content sharing. 45:32 Subscribe for weekly episodes on authors who lead. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage