Pioneering a Health-Driven Coffee Brand: Michael Fedele of Throne Sport Coffee

Pioneering a Health-Driven Coffee Brand: Michael Fedele of Throne Sport Coffee In this episode, Jason Wright sits down with Michael Fedele, founder of Throne Sport Coffee, to discuss his journey from a high-level beverage executive to an innovator in health-focused, ready-to-drink coffee. Fedele shares insights into his entrepreneurial process, health challenges that inspired his product ideas, and the strategic decisions behind launching Throne Sport Coffee. The conversation covers everything from product formulation and branding to capitalization and distribution strategies, offering valuable advice for aspiring entrepreneurs. 00:00 Welcome and Introduction 01:04 Michael's Health Journey and Coffee Revelation 01:55 Entrepreneurial Beginnings and Body Armor Experience 05:45 Creating Throne Sport Coffee 08:45 Advice for Aspiring Entrepreneurs 19:17 Daily Routine and Personal Discipline 25:10 Throne Sport Coffee: Product Details and Market Strategy 28:25 Nutritional Benefits of Sport Coffee 29:05 Formulating a Mainstream Coffee Brand 30:24 Marketing Strategies for New Products 32:34 Challenges and Decisions in Distribution 36:16 Balancing Data and Instinct in Business 41:57 Funding and Strategic Partnerships 48:32 Advice for Aspiring Entrepreneurs 52:31 Conclusion and Final Thoughts