Personalizing Email Marketing with Bev Feldman

Episode 263 / Do you want to make your newsletters more personal and connect with readers? Bev Feldman, an email marketing strategist at Your Personal Tech Fairy, joins us today to share how to do just that through the type of content you share as well as sequences and segmenting.Setting expectations in a welcome sequenceThe value of letting subscribers goBasic ways to segment your newsletter listTips to make resending to unopened more effectiveCommon mistakes Bev sees people make with their newslettersSubject lines and ALT text tips   💙 Become a supporter of the podcast https://wishidknownforwriters.com/supportAccess to backlist of exclusive supporter episodesPrivate slack groupShoutout on a future episode.  📥 Send us a Text Message  ⚡Links:https://yourpersonaltechfairy.comhttps://yourpersonaltechfairy.com/newsletter Send us a text Support the show 🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices ❤️ Jami’s books https://amzn.to/3wSraA5 🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/ The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing