PERSONALIZATION & CUSTOMIZATION: FEED TECHNOLOGY OFFERS THE PERFECT BLEND

Show Notes Welcome to another insightful episode of "The Feedcast," a Relay Network Podcast. In this episode, we are thrilled to have Wook Chung, the Chief Product Officer at Farrow Bank, as our distinguished guest. With an impressive career spanning organizations like Facebook, Twitter, SoFi, Samsung, Google, Microsoft, and more, Wook brings a wealth of experience and knowledge to the table. Wook Chung's expertise lies in harnessing the power of feeds, those ubiquitous streams of content that shape our online experiences. According to him, feeds serve as a perfect lens to simplify and enhance the user journey, utilizing virtual real estate to its fullest potential. Whether it's Facebook connecting you with friends and family or TikTok entertaining you with short videos, feeds can cater to a wide range of objectives. Crucially, feeds must navigate the delicate balance of time and human attention, making them a vital tool for achieving a platform's purpose and goals. Wook delves into how platforms like TikTok and Instagram optimize content to meet specific user needs, from entertainment to information sharing. He emphasizes that the holy grail of user experience is ease of use, where feeds play a pivotal role. Not only do they suggest content aligned with a user's needs, but they also introduce users to content they might enjoy outside their usual preferences. The challenge lies in finding the right balance, as altering the order of content can influence user engagement. Furthermore, Wook suggests that the financial industry could benefit from adopting feed technology to help individuals manage their finances effectively. Just as feeds prioritize information for users, a similar approach could assist people in tracking their financial health and making informed decisions for the future. Join us for a deep dive into the world of feeds and discover how they shape our online experiences and hold the potential to revolutionize industries beyond social media. Wook Chung's insights are sure to leave you with a fresh perspective on the role of feeds in our digital lives. Don't miss this captivating episode of "The Feedcast." Key Points [01:38] What is it about feed technology that gets Wook excited? [02:49] Ways to measure the value of each function [08:26] How do marketers or content creators facilitate engagement? [14:33] How have Wook’s experiences have taught him [22:57] Banks learning from Big Tech