Perseverance, Passion and Desire To Build A Unique Jewellery Brand- With Vania Truchsess.

Send us a text What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in Karen Walker stores and unlocked a flywheel of credibility, stockists, and DTC growth. In this episode, we cover:How Vania went from babysitting to building a handmade jewelry label in NZWhy wholesale increased her direct-to-consumer sales (not the opposite)Pricing, margins, and range editing (and why you must revisit them yearly)Trade shows as a one-good-stockist play (LTV thinking > vanity order counts)Using markets, email (Flodesk), and workshops to fuel DTC demandCollaborations that borrow audiences and build brand equityBalancing creativity with cash flow, admin, and sustainable routinesThe mindset that keeps her shipping: perseverance (and a bracelet to prove it). SAVE YOUR SPOT IN MY NEW FREE LIVE TRAINING HERE: https://www.thelotco.com/trainings  Vania Truchsess is the founder of Vania, a handmade jewellery brand inspired by nature and gemstones. Her ranges span everyday unisex pieces to woven “Daydreamer” earrings and gemstone necklaces using freshwater pearls and 14k gold-filled elements. Timestamps: 00:00 Meet Vania + what the brand stands for 02:20 Early making roots in Venezuela + family influences 04:45 Markets, morphing to the Kiwi aesthetic, and first “real job” detour 08:30 Range, pricing, and staying differentiated in a saturated category 09:50 The Karen Walker moment—and how credibility compounds 12:40 Why wholesale boosts DTC (yes, really) 14:50 Seasonality, Australia expansion, and realistic timelines for conversion 16:45 Trade shows: playing the long LTV game 18:20 DTC levers: email, paid/organic, markets, and beading workshops 21:10 Risks, bulk buying, duties, and owning what you do 27:40 What success looks like beyond revenue (impact stories that matter) 32:10 Evolving into fine jewelry; skills, vision, and authenticity 34:00 Creative vs. CEO time: routines and grace over perfection 41:20 Long-term partners > one-night collabs 43:15 Final advice: perseverance + smart risk Support the show I"m Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand. Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands). Grab my 8 step checklist on building a profitable product business.