166 Building Corporate Soul to Power Culture and Success with Ralf Specht | Partnering Leadership Global Thought Leader

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Ralf Specht, author of Building Corporate Soul: Powering Culture & Success with the Soul System. After two decades with McCann Erickson, Ralf Specht became a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries. In the conversation, Ralf Specht shares how organizations can create an environment where people do their best by developing their company soul. Some highlights: -Ralf Specht on corporate soul and its origins -The difference between organizational culture and soul -How leaders can plan for corporate soul -Ralf Specht on It"s not up to the CEO to decide whether the organization has a soul -Be clear about how you incentivize people, which behaviors you reward and those you don"t, and ensure your incentives and measures align with your stated values -Ralf Specht on Adobe"s Little Red Box of Innovation -The importance of modeling to corporate soul -Ralf Specht on the origin of the Soul Index  Connect with Ralf Specht: https://ralfspecht.com/ https://www.linkedin.com/in/ralf-specht-b21b8529/ https://twitter.com/ralf_specht Building Corporate Soul on Amazon: https://tinyurl.com/yc83k7dz Connect with Mahan Tavakoli: https://mahantavakoli.com/ https://www.linkedin.com/in/mahan/   More information and resources are available at the Partnering Leadership Podcast website:  https://www.partneringleadership.com/ Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website