Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major AWS outages on Fortnite, Alexa, and the broader web, then pivots to Meta's fresh scam alerts targeting older users. Plus, get up to speed on breaking paid ad news: new Google Ads text guidelines, canceled account data deletion, shopping ad subscriptions, and the latest reporting tools aimed at advertisers. Greg brings a reality check on ad controls, while strong opinions surface on Meta's anti-scam efforts and the future of paid search amid rapidly changing platforms. Don't miss the wrap-up as the hosts share practical advice, highlight upcoming releases, and tease next week's episode. Tune in for sharp analysis and timely commentary on the hottest news shaping digital marketing, right here on EDGE of the Web! News from the EDGE: [00:02:41] OpenAI introduces ChatGPT Atlas, a built-in web browser [00:10:25] Massive AWS outage disrupts Fortnite, Alexa, Snapchat, and other major apps [00:13:50] EDGE of the Web Sponsor: PreWriter.AI [00:15:01] Meta rolls out new scam alerts to safeguard older users Special News Segment: [00:21:31] Google Ads Text Guidelines Now Rolling Out? [00:24:48] Google Ads quietly tests auto-setting "New Customer Value" [00:28:41] Google Ads to permanently delete canceled accounts after six months [00:32:34] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:34:43] Improving navigation and introducing a new control for ads on Google Search. [00:39:57] Google opens Shopping Ads to physical goods subscriptions [00:43:21] Google Ads Missed Growth Opportunities Tab   Thanks to our sponsors! PreWriter.AI: https://edgeofthewebradio.com/prewriter Inlinks WAIKAY https://edgeofthewebradio.com/waikay   Follow Us: X: @ErinSparks X: @gregfinn X: @TheMann00 X: @EDGEWebRadio