Packaging with Purpose with Allison Kent-Gunn

Connect with us via text! How much does packaging really matter? According to Allison Kent-Gunn, Sales Director at Berlin-Jansy and beauty packaging consultant, a lot more than you think. In this episode, she sits down with Michelle to share how packaging shapes consumer perception, drives brand identity, and communicates performance before a product is even used. Plus, she breaks down what sustainable packaging means today, the impact of new tariffs on overseas sourcing, and common mistakes to avoid. Whether you"re launching a line or just love what’s inside the bottle, this episode unwraps everything you didn’t know you needed to know about beauty packaging. Follow DERMASCOPE: Instagram: @dermascope Facebook: facebook.com/dermascope Pinterest: @dermascope TikTok: @dermascope Follow Allison: Instagram: @allisonturquoise Additional Links: Visit our website. Learn more about this podcast. Subscribe to the magazine. Read the May 2025 issue.