JLDC 0119: Luigi Wewege – Vivier & Co Boutique Financial Services

Luigi Wewege founded Vivier & Co, a boutique financial services firm, back in 2001. In this interview, Luigi shares the secrets to the growth of Vivier & Co, even through the great financial crash of 2008. Topics discussed during this podcast episode include; How the idea behind Vivier & Co come about in 2001 How Vivier & Co retains their clients year after year The one main online strategy that caused Vivier & Co to achieve massive success in Western Europe, an unexpected market And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: Vivier & Co Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:15 - Luigi Wewege growing up years and influences 2:15 - Why did you go into finance and how was Vivier & Co founded? 3:35 - Who is a typical Vivier & Co client? 4:15 - What type of returns can you expect with Vivier & Co and what is the minimum investment amount required? 5:20 - How is Vivier able to achieve up to 6% returns with minimal risk? 6:50 - How has Vivier & Co changed over the years? 8:00 - Vivier & Co is very popular in Western Europe. How that come about? 9:25 - How Vivier uses comparison sites to get more exposure 10:40 - What other promotional methods have worked really well for Vivier & Co? 11:35 - What mistakes did Vivier & Co make along the way? 13:25 - Luigi's final thoughts What I got out of this interview with Luigi Wewege of Vivier & Co: 1. Test Your Market Quickly Vivier & Co spent a lot of time and resources trying to educate the Asian market, and it didn't end up bearing any real fruit. The mistake they made was trying too hard for too long on a market that wasn't ready. 2. Use Comparison Sites If there are any comparison sites out there for your industry, make sure you get on them! If there aren't any... maybe create your own. Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...