#186: How to Makeover Your Blog to Get More Traction with Julie Solomon

Biggest Takeaways You Don’t Want to Miss: It’s time to talk about your blog (or even your show notes for your podcast)—are you seeing the traction you really want? If not, today’s special guest has answers. I asked expert blogger Julie Solomon to come on the podcast and talk about what’s working, the mistakes bloggers make, and how to make sure you have a truly healthy blog. Spoiler alert: Julie doesn’t actually blog every week, which I found VERY intriguing... And you can find out exactly how often she DOES blog. Jump right into that part of our chat right here. [33:00] In the world of online marketing, all of the people I follow and look up to—and who I know are financially successful in their business—they all have a central hub where they create content on a weekly basis. And for most of them… it’s a blog. So look no further for the connection between blogging and having a thriving business. Now I want to make sure you are using the strategies that really get results (v. blogging to crickets)—and that’s where Julie is the master. Let’s start your makeover. Check Out These Highlights: Find out why Julie calls her blog “the headquarters”.  [12:17] Why it’s so important to know your avatar’s favorite Margarita flavor. [14:06] The five core values a great blog post stems from.  [19:22] Julie’s steps to stay consistent (it may not be what you think!) [23:13] The biggest mistakes bloggers make. [27:10] Julie’s favorite tools to promote her blog posts. [35:22] How to know if you have a “healthy” blog. [38:02] How your mom can help you optimize your blog. [41:53] Trigger words: what are they and how you can use them. [45:00]