#320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson. Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away. Here’s a peek at her 5-steps: Diversify your circle of influence Re-evaluate your ICA Commit to representation Make cultural intelligence a priority Audit your customer experience Click here to listen! This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand’s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out! This episode is also brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign Rate, Review, & Subscribe on Apple Podcasts “I love Amy and Online Marketing Made Easy.”