#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher

Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic.  Jenna is a fellow lover of online marketing, runs a 7-figure business, and hosts a top-rated podcast. In this episode, we talk about how a podcast can support your business in more ways than just generating revenue. We’re also going to give you some behind-the-scenes lessons we’ve learned as podcasters. Whether you have a podcast or are thinking about starting one (or maybe you haven’t even thought about it but I’ve piqued your interest), you’re going to get so much out of this episode.  A glance at how to use a podcast to drive traffic to your business [06:34] Jenna says that podcasting extends your brand in a way that isn't possible with social media alone. People are literally inviting you into their lives wherever they are.  [10:18] Jenna and I spill the beans on why we chose podcasts as our weekly platform.  [14:32] Any industry can benefit from starting a podcast -- yes, that means your industry too! [17:12] When first starting out, Jenna used her podcast along with content upgrades to convert listeners into subscribers by creating a new freebie for each episode.  [23:33] Jenna strategically plans out her episodes to tackle listener objections, shift mindsets, and educate potential buyers before she launches.  [27:08] When Jenna first started out, she asked a company she used called HoneyBook to partner with her to cover production costs. Learn her best tips for generating revenue when you are just starting out. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’