173: Jason Naylor – Creating A Brand Around Your Art

"To exhibit that you recognize that you are not alone in your creating of art, that keeps you humble and that's a quality that I love and admire." - Jason Naylor Does creativity come to you naturally? “Creativity” or “creating art” doesn’t only mean the ability to paint or dance or sing like a nightingale. It can also play a huge part in the art of making a sales pitch or cutting rocks into beautiful shapes and forms — creativity is ubiquitous. That’s why most of us are creative in our own right. Now that we realize our creative prowess, the next question to ask ourselves is: How can we create a brand around our art?  For most of us, our skills seldom translate into art, but what we then require is a change in our perspective. Creativity is the driving force of my life, and I love making things and creating things. I love everything about it, but it takes practice. It takes work along with the reward of the creative resonance that comes with work. Thankfully, today's guest is here to help us build our identity alchemy. His name is Jason Naylor, and he's a really dope street muralist artist who comes from a graphic design background. A lot of his work is driven by and created on the computer first and then translated to murals. But it’s not just his creativity that fuels his art — a lot is also owed to his state of mind. “You'd be surprised at how far you can get in life just by being kind.” - Jason Naylor Before we delve deeper into that thought, let us first get to know Jason first. Who Is Jason Naylor? Jason Naylor is an award-winning artist, designer, and creative director based out of Brooklyn, New York, US. After completing his Bachelor’s in Fine Arts from Brigham Young University, Jason moved to New York and immersed himself in the creative independence offered by the city.  He started his career in the creative department of M-A-C Cosmetics, which helped him learn about the business of art and design. His learning and experience motivated him to give life and color to every project that he had the opportunity to work on. Jason’s whole ethos is creatively positive and positively creative. His work regularly contains messages of love and positivity. Many experience a shift in their mental state when they view Jason's work, and I think that's hugely important.  I love the kind of work that Jason does because I think being creative is about changing your state and pushing through the resistance to create. When you can get your mental state shifted, that helps in a huge way by allowing you to have more positive control over your work and life. Without teasing your curiosity any further, let’s dive right into this episode with the one and only Jason Naylor. It All Starts with a Little Humility and Self Belief Because he started small and only eventually reached where he is, Jason learned a lot of life lessons on his journey to the top. Now, he considers it his responsibility to share the good things that he found within with people around him. “Something that I find important to me and my work is humility, and it is also something I admire in other people. … People who are doing things that they're proud of or that bring them success or money, sometimes forget to be thankful or to express gratitude. … The point is to try to make decisions based on humility, being grateful and thankful for all that you've been given, [and to acknowledge] the privilege that it is to be you, … to sort of exhibit that you recognize that you're not alone, and that kind of keeps you humble.” - Jason Naylor It’s like living in alignment with yourself and kind of expressing who that true self of yours is. But humility is not the only thing that will get you far — it’s also how you see and feel about your own work. “It's also like forgetting about the humility bit for me, and the best way to do that is to forget about what else is happening. It doesn't matter what other people think or want,