One Shutdown Away from Reinventing Everything

When COVID shut the world down, Carlo Cisco didn't freeze – he rebuilt. In this episode, the founder of Select breaks down how a global crisis became the spark that reshaped his company's product, growth model, and long-term vision. From boosting renewal rates during a standstill to launching an AI travel planner that generates custom itineraries in under 30 seconds, Carlo shows what reinvention really looks like under pressure. He also opens up about the founder journey behind the scenes – what he learned from earlier ventures, how Select hit seven figures early on, and why the next frontier blends lifestyle membership, financial products, and a fast-growing investment syndicate. By the time we hit his take on Gen Z behavior, loyalty, and the future of concierge experiences, you'll see how one shutdown set the foundation for something much bigger.  What you'll learn: • How Select increased renewal rates during the pandemic and unlocked a faster growth engine. • Why private membership models outperform price-parity limitations. • How AI, concierge services, and financial tools can merge into the next generation of membership experiences. 🎧 If this conversation resonates, give it a listen.