One Niche, Big Impact: The Power of Knowing Who You Serve | #106: Sabahudin Murtic

Sabahudin Murtic is the author of LinkedIn for Affiliate Marketing and creator of the ACE Framework, a system that helps publishers and advertisers in the affiliate space generate 3 to 5 high-quality leads each week without relying solely on industry events. Sab helps professionals turn LinkedIn into a consistent source of real partnerships and business growth without chasing likes or becoming full-time content creators. In this episode, hear how Sab’s career across several industries led him to discover LinkedIn’s untapped potential, sparked by the influence of one of the platform’s top creators. He explains why you should not be afraid to pivot, take risks and commit to a niche. Learn how to stand out in a crowded market, build a recognisable voice and establish real authority in a conversation between two friends brought together by the platform they now use to grow and collaborate. Connect with Sab: https://www.linkedin.com/in/sabahudin-murtic/ https://growwiththeflow.carrd.co/ https://tally.so/r/nPvj7V https://aicasestudy.io/ Timestamps: 00:00 – The café loyalty lesson 00:59 – Episode intro and welcome 01:24 – Saba’s story and first LinkedIn post 02:10 – Learning from bad content 03:18 – Pivoting into affiliate marketing 04:27 – Mentorship with Yasmin Ali 05:19 – Bitcoin, risk and early career 06:57 – Tourism, archery and 9–5 life 10:40 – How LinkedIn paid his bills 10:53 – Story-first newsletter strategy 12:15 – Why he switched from Substack to Beehive 14:07 – Starting a brand without overthinking 16:31 – Early LinkedIn influences and AI tools 18:07 – Humanising AI-generated content 21:27 – Why copying frameworks fails 23:02 – How analogies made his content click 25:24 – Posting habits and content pillars 27:46 – Repeating messages builds visibility 29:37 – DM-first engagement strategy 31:35 – Why affiliate marketing was the perfect fit 34:10 – Lessons learned from clients 36:14 – Niche vs generalist services 39:38 – Pivoting without fear 41:12 – Favourite tools: Canva, Post, Notion 42:44 – GPT vs Claude breakdown 45:17 – More tools and extensions 47:09 – Boxing, football and hiking 48:38 – Books and shows that shaped him 50:31 – Music’s influence on creativity 54:01 – Where to find Saba online 54:47 – Episode wrap-up and thank you Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 Podsqueeze: https://podsqueeze.com/?ref=tomas FenPost: https://fenpost.com/?via=tomas SocialBee: https://get.socialbee.io/swiinl  Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!