One Bag, One Brand: Building While You Travel the World | #123: Alex Colhoun

Alex Colhoun is a content strategist, brand builder, and former Twitch streamer who helps founders grow their presence online with standout storytelling and high-converting content. He’s worked with over 120 entrepreneurs, built one of the fastest-growing personal brands on LinkedIn, and continues to share the strategies that actually move the needle. In this episode, we explore Alex’s journey from streaming to strategy. You’ll hear how he built a massive Twitch following, pivoted into brand-building on LinkedIn, and developed a system for showing up online with clarity and consistency. He shares lessons on content creation, community building, and growing across multiple platforms, all while travelling the world. Connect with Alex: https://www.linkedin.com/in/jackgaisford/ https://www.instagram.com/jackgaisford https://www.youtube.com/c/JackGaisford  https://the-content-club.co.uk/ Timestamps: 00:00 – Cold open: from Twitch to content strategy 01:02 – Intro and welcome 01:26 – Meet Alex: creator, strategist, digital nomad 02:31 – His surprising start on Twitch 04:00 – Why he walked away from streaming success 05:18 – From content to clarity: discovering brand building 06:47 – Building trust across platforms 08:11 – The mindset shift that changed everything 09:43 – Why LinkedIn became his home base 11:06 – The early days of showing up online 12:38 – Creating systems for consistency 14:15 – Why travel shaped his brand 15:42 – Keeping creativity alive while moving around 17:06 – How he balances business and lifestyle 18:33 – The power of milestones and personal posts 20:04 – What makes a brand “work” in 2025 21:49 – Building a community with intention 23:30 – The truth about silent followers 24:58 – Making content that connects (and converts) 26:41 – What creators get wrong about growth 28:23 – Cross-platform content that stays true to you 30:04 – What people really buy when they follow you 31:31 – His take on tools, batching, and burnout 33:10 – Life on the road: the honest side of digital nomad life 34:56 – His favourite countries, routines, and setups 36:20 – Lessons from creating in different cultures 37:48 – Advice he’d give his earlier self 39:10 – Quick-fire: tools, platforms, creator habits 40:58 – Final thoughts on freedom, systems, and staying human 43:25 – Hitting 40k, birthday timing, and final reflections 45:22 – Where to find Alex and closing thoughts 47:00 – Outro and thank you Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Sync: https://www.wearesync.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.