Your Personal Brand Blueprint with Rob Levinson

Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds brands this week on the On Brand podcast. About Rob Levinson Rob is a corporate brand strategist and personal brand coach who helps leading brands, and those who run them, get noticed, remembered, and results. As the founder of Leverage Advisors, Rob creates comprehensive Brand Blueprints for clients seeking the strategic direction and tools required to inform and guide the development, or reimagining of their brand. As the founder of Brand You Better, Rob helps individuals from recent graduates to C-Suite executives gain the confidence to tell their best, and most impactful, personal brand narrative. Episode Highlights Rob always starts personal branding work with a definition. "I love the Jeff Bezos definition—your brand is what other people say when you're not in the room." That said, this takes a degree of self-understanding and assessment. Rob shared an exercise that makes this a little easier. What does a personal brand blueprint look like? Whether corporate or personal, a brand is more than just a logo. But what are the key deliverables for a personal brand? We always provide someone with an overarching brand story along with a LinkedIn and resume reboot." "It's a matter of intention, it's a matter of purpose." As Rob shared, personal branding starts and ends with purpose. What brand has made Rob smile recently? "There are all kinds of different smiles," Rob began coyly as he shared that the brand that's made him smile most recently is the Royal Family as King Charles steps into a new role in building his own personal brand. To learn more, check out Rob's website on personal branding brandyoubetter.com. For his corporate branding work, go to letsleverage.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices