How the Harvard Business Review Has Built a Content Brand

Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How does a brand that’s over 90 years old and an extension of another brand that’s centuries old continue to innovate and evolve? I asked that very question and a few more to HBR Senior Editor Sarah Green Carmichael. About Sarah Green Carmichael Sarah Green Carmichael is a Senior Editor at Harvard Business Review. She also hosts their podcast, the HBR IdeaCast, which has been nominated for two National Magazine Awards under her tenure. Connect with her on Twitter: @skgreen. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently past guest and HBR contributor Heidi Grant Halvorson gave me a shout on Twitter about my upcoming book Get Scrappy. Thanks Heidi! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.  Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices