Beyond the Positioning Statement with Tamsen Webster

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you say it, and also how that message is heard. “Ultimately I help people sell ideas.” With a background that includes agency work, message consultancy, and producing successful TEDx events, I was delighted to chat with Tamsen. About Tamsen Webster Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President for Executive Communications at Oratium, a messaging consultancy, Tamsen is responsible for helping brands and individuals tell their stories day-to-day to drive business results. As the Executive Producer of TEDxCambridge, she also selects and coaches speakers for the TEDx stage. Tamsen is the the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and a midlife marathoner. She’s also delighted to be Tom Webster’s other half. A Few Final Reminders A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out. Last but not least … You can subscribe to the show via iTunes, Stitcher, and RSS. If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the show. Need a quick tutorial on how to rate and review a podcast in iTunes? Check this out. Don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices