OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills

Questions covered in this episode:   1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience? 4:19 What is your role like as Director of Product Marketing at OkCupid? 8:27  Can you give a few examples of how you've used data to influence future product development?  12:04 Messaging and positioning - how has customization become such an integral part of your career? 14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey?  18:43 What should you do when you don't think that the feedback from your boss is correct? 20:41 How important are brand marketing skills for product marketers compared to analytical skills? 23:52 What do you consider must-haves for a new competitive intelligence function at a current company?  26:38  Rapid Fire Want more insights from Jane? Check out her Sharebird Profile. Looking to connect? You can find Jane here on LinkedIn.