Off-script with John Knicely: Origin of Storytelling

In this episode, John and I talk about storytelling and why you tell the story differently, using stories in your own story, the importance of humility, the future state of your story, the pitfall of telling people who you are, the story behind business strategy, asking your audience, and knowing the take-away you want. High-growth companies and those navigating transitions, such as M&A or generational leadership changes, often struggle to effectively communicate their value both externally and internally. John Knicely is an award winning journalist and business owner who helps clarify and align that unique value. He uses authentic storytelling to drive culture and generate business. John often works with businesses that have a great story, but the unique value is not being told to the specific target audiences the way THEY need to experience it. Learn more about John Knicely: https://www.storyonpurpose.com/ linkedin.com/in/john-knicely john@storyonpurpose.com To learn more, visit: linkedin.com/in/jason-Shupp-18b4619b Listen to more episodes on Mission Matters: https://missionmatters.com/author/Jason-Shupp/