Novelist Spotlight #187: The branding/advertising professional who turned fiction writer

In the spotlight is Jim Gregory, who publishes under the byline Dr. James R. Gregory and has 40 years of experience in advertising and branding, and he is an expert on corporate brand management. After successfully exiting the business, he embarked on a new direction — writing fiction. He soon discovered his favorite strategy was writing short reads in the form of novellas, stories that can be enjoyed in just one sitting — such as an evening at home or a cross-country flight. Jim Gregory has written four works of fiction. They are titled "Small Fortunes," "Stones in a Glass House," "Fortune Teller," and "Zephyr’s War."     We discuss:    >> Branding and marketing  >> The top brands among novelists  >> Short versus long writing  >> Padding novels  >> Organic writing  >> Etc.    Learn more about Jim Gregory here: https://jamesrgregory-books.com    Novelist Spotlight is produced and hosted by Mike Consol. Check out his novels here: https://snip.ly/yz18no       Write to Mike Consol at novelistspotlight@gmail.com