Not Everyone Should Be an Entrepreneur: Hawa Hassan on Storytelling Centered Businesses

In this episode of WorkParty, Jaclyn Johnson and Marina Middleton are joined by chef, entrepreneur, and storyteller, Hawa Hassan! The powerhouse behind Basbaas Sauce and the James Beard Award-winning author of In Bibi’s Kitchen, now she’s back with a stunning new cookbook, Setting a Place for Us: Recipes and Stories of Displacement, Resilience, and Community. This new book brings together 75 recipes and powerful personal narratives from countries shaped by war and migration. From launching the first Somali condiment line to building a brand rooted in culture and connection, Hawa shares her incredible journey from refugee to food entrepreneur. She opens up about turning a small idea into a big impact, the importance of storytelling in business, the emotional work behind sharing personal narratives, and why not everyone is meant to be an entrepreneur. Plus, she talks about her expansion into TV, building a holding company, and the power of preserving heritage through food. Whether you"re a creative founder, a passionate storyteller, or simply someone looking to make a meaningful impact through your work, this episode will leave you inspired to lead with purpose and authenticity. Follow Hawa: Instagram: @hawahassan Basbaas: @babaasfoods  | basbaassauce.com Resources & Mentions: Setting a Place for Us — Buy the book Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival To follow along with Create & Cultivate: https://www.instagram.com/createcultivate To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton www.createcultivate.com PR: createcultivate@laruepr.com