Nikita Morell on niche-ing down and being an expert

In this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morrell. Nikita, a copywriting and messaging strategist specialising in architecture, discusses the value of finding a niche, the benefits of having a focused clientele, and her journey from big brand marketing to freelancing for architects. She shares insights on: managing projects using AI tools for copywriting, strategies for building and maintaining a strong client pipeline.  the importance of storytelling in newsletters and leveraging technology such as Clickup and ActiveCampaign to streamline workflow Connect with Nikita via LinkedIn, or through her website at https://nikitamorell.com/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au  If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co