Nicola Mason of Smitten Merino shares how she built a thriving Tasmanian fashion brand from her dining table to $4M revenue & 30 staff, championing local Merino wool, resilience, clever marketing & a family-run success story. (Episode 693 - Nicola Mason)

In this episode of Grow a Small Business, host Troy Trewin interviews Nicola Mason, co-founder of Smitten Merino, shares how she built a thriving Tasmanian fashion brand from her dining table to a $4M business with 30 staff. Using premium Merino wool, they’ve championed local manufacturing and sustainability, growing through clever strategies like authentic, personal email marketing. Nicola talks about navigating challenges during COVID, balancing rapid growth with family life, and how resilience and creativity turned their dream into a lasting success story. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Nicola Mason, the hardest thing in growing a small business is making sure you don’t damage family relationships along the way—especially in a family-run business. Balancing intense work demands with family harmony takes real intention. What's your favorite business book that has helped you the most? Nicola Mason shares that The E-Myth was one of the first business books that truly helped her, alongside Brene Brown’s work on vulnerability and leadership, and she recently found Hanging by a Thread by Erin Dearing particularly relevant. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Nicola Mason, some of the best resources to help grow a small business include the Grow a Small Business Podcast, Diary of a CEO, Huberman Lab, and anything by Brene Brown. She finds these not only practical but also inspiring for both business strategy and personal development. What tool or resource would you recommend to grow a small business? Nicola Mason believes the best “tool” for growing a small business isn’t software or tech, but the qualities of passion and resilience—showing up every day, even when it’s tough. What advice would you give yourself on day one of starting out in business? Nicola Mason would tell herself on day one to keep going, hold onto the dream, trust the vision, and know that despite the setbacks, it truly will work out in the end. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Layer up in wool, layer up in courage — both will get you through the cold days — Nicola Mason Our customers don’t just wear our clothes — they become part of our family story — Nicola Mason If you love what you do, you’ll keep reinventing, even when the world wobbles — Nicola Mason