Nick Shaw: Lessons Learned From Bootstrapping to $100M Lifetime Revenue

About Nick Shaw: Nick Shaw is the co-founder and CEO of RP Strength, a company that has helped millions of individuals worldwide achieve peak physical fitness. RP Strength is recognized as a global leader in hypertrophy training, with its YouTube channel reaching tens of millions of viewers each month. Nick has personally coached numerous elite athletes, including CrossFit Games champions, international weightlifting medalists, UFC fighters, Navy SEALs, and Olympians. Under his leadership, RP Strength has sold hundreds of thousands of books on nutrition, training, recovery, and healthy habit formation.   In this episode, Dean Newlund and Nick Shaw discuss:Role of digital platforms in scaling businessesImportance of evidence-based approaches in fitness and healthPower of social media for driving brand growth and engagementStrategies for maintaining motivation in fitness and businessChallenges and rewards of prioritizing key growth opportunities   Key Takeaways:Transitioning services from in-person to digital formats can help businesses reach a wider audience while reducing time and resource constraints.Sharing customer success stories and results on social media can amplify brand growth and generate organic engagement.Catering specifically to a targeted, well-defined group of customers often leads to higher satisfaction and better business outcomes, especially for advanced or specialized services.Saying "no" to smaller or less profitable opportunities helps businesses concentrate their efforts on high-impact projects, leading to more sustainable growth.Regularly posting engaging and informative content on digital platforms not only builds an audience but can also generate direct revenue and drive product sales.   "Saying ‘no’ more often allows you to focus on the bigger opportunities, and that’s led to some pretty serious growth for us in the last year and a half.” — Nick Shaw   Connect with Nick Shaw:   Website: https://rpstrength.com/ Book: Fit For Success - Lessons on Achievement and Leading Your Best Life: https://www.amazon.com/Fit-Success-Lessons-Achievement-Leading/dp/0578765551 YouTube: https://www.youtube.com/channel/UCfQgsKhHjSyRLOp9mnffqVg LinkedIn: https://www.linkedin.com/in/nick-shaw-b078068b/ Instagram: https://www.instagram.com/nick.shaw.rp/     See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I   Connect with Dean: YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw Website: https://www.mfileadership.com/ The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/ LinkedIn: https://www.linkedin.com/in/deannewlund/ X (Twitter): https://twitter.com/deannewlund Facebook: https://www.facebook.com/MissionFacilitators/ Email: dean.newlund@mfileadership.com Phone: 1-800-926-7370   Show notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.