Personal branding, content marketing, and your red thread with Tamsen Webster.

The Nice Podcast is brought to you by Futureforth.com. We help fast-growing tech companies onboard, create, and keep happier, more connected employees. Tamsen Webster is a part strategist, part storyteller, part English-to-English translator, she helps experts drive action with their ideas. She’s also a gifted keynote speaker and the author of the new book, Find Your Red Thread: Make Your Big Ideas Irresistible. What we talked about... Tamsen shares the best advice she’s received in her career. Honest feedback and being true to yourself. Tamsen’s mantra, “Be useful, be thoughtful, be passionate, be kind.” +EBI = positive + even, better, if. Lying and honesty. Content ideas and creating a swipe file. Content marketing and personal branding. The persuaders' paradox. Figure out how to minimize the time spent on stuff you don’t want to do. Ann Handley said, “Write the book that’s easiest for you to write.” Writing rooms. 25 minutes writing. 5 minutes off. Set up a Zoom room - invite friends working on books. Why a “red thread”? The Duck/Bunny - the power of identifying contrasting views. Read Thinking Fast and Slow by Daniel Kahneman.  We ❤️ Our Listeners. Please be sure to follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the show and are deeply appreciated. Thank you. 👋 Say hello info@futureforth.com.  🐦 On Twitter @davedelaney. ❤️ Subscribe to the Nice Maker Newsletter at nicemaker.co. 🎸 Theme song is “Little Jane May” and the end song is “Funny Feeling” by AlistairChristl.ca. Learn more about your ad choices. Visit megaphone.fm/adchoices