News from the EDGE | Week of 6.23.2025

It’s a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Erin Sparks and Greg discuss everything from keywordless “AI Max” targeting to new reporting transparency in Performance Max, the future of video ads in search results, and the subtle changes coming to Local Service Ads. Plus, what does it mean when Google lets your manager’s policy violations pause your ad account? You’ll want to hear this. It’s all about smarter ad strategy, safer account management, and where AI is leading the paid space next. News from the EDGE: [00:03:30] A delay on the TikTok ban again? [00:07:05] Zero-click searches rise, organic clicks dip: Report [00:10:55] EDGE of the Web Sponsor: Site Strategics [00:12:10] LLMS.txt - it’s a treasure map! Paid Ad News with Greg Finn: [00:15:16] Google Expands Video Ads Across Search, Shopping, and Image Tabs [00:17:56] Testing AI Max in Google Ads: When to try it and when to wait [00:22:25] Google begins rolling out Performance Max channel performance reporting [00:24:31] Google Ads Asset-Level PMax Reporting Rolling Out To Some [00:26:48] EDGE of the Web Sponsor: WAIKAY [00:28:08] Google Ads adds new “Conv. value (incl. predicted)” metric [00:31:10] Google Local Service Ads Tests Background Checked Labels [00:34:28] Google Ads may pause your account for manager violations Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @gregfinn X: @MarketingOClock X: @TheMann00 X: @EDGEWebRadio