NewForm Co-Founder & CEO Hamza Alsamraee

10 Jul 2025 • 27 min • EN
27 min
00:00
27:16
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In this episode, we sit down with Hamza Alsmaraee, an extraordinary young entrepreneur who has already achieved more than most do in a lifetime. At just 22, he's a published author, a Stanford undergrad, and the Co-founder and CEO of NewForm. Join us as we dive deep into his journey from writing a calculus book at 16 to building a multimillion-dollar business while still in college. Timestamps: 00:00 - Introduction and Hamza's Background   00:17 - Publishing a Calculus Book at 16   01:04 - Marketing the Calculus Book   01:25 - Starting a Math Page on Instagram   01:46 - Growing the Instagram Page   02:07 - Book Sales and Revenue   02:36 - Documentary and Stanford   03:02 - Founding NewForm   03:12 - Shift from Social Media to Interest Media   03:44 - New Form of Marketing   04:15 - Content-First Marketing Strategy   05:08 - Scaling a Consumer App with TikTok Ads   06:01 - NewForm's Role in Growth Marketing   07:03 - Simplifying Complex Software Marketing   07:27 - Effective Short-Form Content   08:09 - Visual Appeal in Ads   09:08 - Misconceptions About Marketing in Tech   10:00 - The Importance of Marketing in Tech   11:06 - Evolution of Marketing in Tech   12:20 - Elon Musk and Marketing   12:52 - Typical Day of a 22-Year-Old Entrepreneur   14:19 - Implementing AI in Marketing   15:02 - AI in Marketing Workflows   16:05 - Woolbot: AI Performance Marketer   17:08 - AI-Assisted Workflows vs. AI-Generated Content   18:24 - Future Vision for Nuform   19:08 - Woolbot's Role in Marketing   21:01 - Connecting Media and Creative Teams   21:58 - Great vs. Good Short-Form Ads   23:30 - Social Media Celebrities vs. Traditional Media   24:47 - The Importance of IRL Experiences   25:03 - The Chance That Made a Difference   26:19 - Majoring in Math at Stanford   26:57 - Conclusion and Farewell

From "CEO.com | Dispatches from the frontiers of leadership"

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