
NewForm Co-Founder & CEO Hamza Alsamraee
In this episode, we sit down with Hamza Alsmaraee, an extraordinary young entrepreneur who has already achieved more than most do in a lifetime. At just 22, he's a published author, a Stanford undergrad, and the Co-founder and CEO of NewForm. Join us as we dive deep into his journey from writing a calculus book at 16 to building a multimillion-dollar business while still in college. Timestamps: 00:00 - Introduction and Hamza's Background 00:17 - Publishing a Calculus Book at 16 01:04 - Marketing the Calculus Book 01:25 - Starting a Math Page on Instagram 01:46 - Growing the Instagram Page 02:07 - Book Sales and Revenue 02:36 - Documentary and Stanford 03:02 - Founding NewForm 03:12 - Shift from Social Media to Interest Media 03:44 - New Form of Marketing 04:15 - Content-First Marketing Strategy 05:08 - Scaling a Consumer App with TikTok Ads 06:01 - NewForm's Role in Growth Marketing 07:03 - Simplifying Complex Software Marketing 07:27 - Effective Short-Form Content 08:09 - Visual Appeal in Ads 09:08 - Misconceptions About Marketing in Tech 10:00 - The Importance of Marketing in Tech 11:06 - Evolution of Marketing in Tech 12:20 - Elon Musk and Marketing 12:52 - Typical Day of a 22-Year-Old Entrepreneur 14:19 - Implementing AI in Marketing 15:02 - AI in Marketing Workflows 16:05 - Woolbot: AI Performance Marketer 17:08 - AI-Assisted Workflows vs. AI-Generated Content 18:24 - Future Vision for Nuform 19:08 - Woolbot's Role in Marketing 21:01 - Connecting Media and Creative Teams 21:58 - Great vs. Good Short-Form Ads 23:30 - Social Media Celebrities vs. Traditional Media 24:47 - The Importance of IRL Experiences 25:03 - The Chance That Made a Difference 26:19 - Majoring in Math at Stanford 26:57 - Conclusion and Farewell
From "CEO.com | Dispatches from the frontiers of leadership"
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