098: How To Capture Attention In Our 3 Second Society - Brendan Kane

We are all constantly bombarded by posts, ads, products, services, videos, stories, brands, specials, etc. every single day...and we ignore MOST of them. BUT...sometimes we do in fact stop our scroll and pay attention. So what makes people stop the scroll? How can you stand out from all the other noise online? How can you separate yourself from "everyone else"? That's the question we answer in today's episode with bestselling author and entrepreneur Brendan Kane. In this episode Brendan shares tactical tips, insights, and knowledge about what it takes to truly stand out from the masses online. He's worked with numerous celebrities and high profile clients generating millions and millions of dollars in sales...but the thing is...it doesn't matter if you're a well know public figure or someone just starting out, the strategies are the same. Tune in to learn. Episode Timeline: 2:26 What Brendan's Known For 3:34 The #1 Key For Brand Building 5:45 Hookpoint: Grabbing Attention In A 3 Second World 7:33 How To Sell Your Product/Service With A Hookpoint 11:54 Message Positioning Key Points 16:29 What Drives Social Virality? 19:25 How Do I Know Which Social Platform Is Right For Me? 24:44 The Socially Driven Documentary 27:22 Brendan's Start In The Film Industry 30:13 Brendan's Agency 33:51 Starting With "Why" 35:45 Rapid Sentence Completions   Brendan Kane @brendankane   New Age Influencers: @newageinfluencerspodcast