NEUROSCIENTIST Reveals Why People Dislike You & How to Persuade Anyone!

Moran Cerf is a neuroscientist and professor at Northwestern University, specializing in decision-making and consciousness. His research blends neuroscience, psychology, and AI to explore how humans make choices. A former hacker, he also studies the intersection of brain science and technology. Cerf is a sought-after speaker at events like TED and the World Economic Forum. His work has gained recognition in both academia and popular science.In our conversation we discuss:(00:00) - Introductions (0:40) - Emotional regulation (5:50) - Having a second person that listens (8:37) - Chasing the story in your brain (10:17) - Exposures (12:35) - Embodied cognition (17:35) - Smell or odor (25:29) - Purpose of tears (29:01) - Being in a neutral place (31:59) - Major histocompatibility complex (33:29) - Magic pheromones (38:32) - Signaling emotions (42:18) - Persuasion (52:59) - Negotiation (1:00:26) - Being likable Learn more about Moran CerfOfficial Website: https://www.morancerf.com/Linkedin: https://www.linkedin.com/in/morancerfInstagram: https://www.instagram.com/morancerf Watch full episodes on: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@seankim⁠⁠⁠⁠ Connect on IG: ⁠⁠⁠https://instagram.com/heyseankim