NDA Meets podcast: Richard Davis, Co-Founder & CEO at 51toCarbonZero

​In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Richard Davis, Co-Founder & CEO at 51toCarbonZero. We discuss how companies in the media and markerting industry continue to make huge stides towards decarbonistion on the path to net zero, despite recent moves in the US. "There is distinction between news headlines and what real people think. In the US the 80 million consumers who are passionate about this topic are still passionate about it," he said. "There is no slowdown in what companies are doing on the ground, maybe just a reduction in talking about it from a PR point of view." Crucially, we talk about how companies in this space can take their first steps on this journey and how to imbue a sense of accountability to ensure successful transformation strategies. "The biggest challenge if not a technical one but a behavioural one," he said. "The underlying challenge is a a behavioural one, both among the workforce and from the top."