Nancy Harhut | The Secrets of Persuasion in Marketing

Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, a marketing expert known for her work in behavioral science and its application to marketing strategies, an award-winning author, and a sought-after speaker at marketing conferences worldwide joins me on this episode. Nancy has been named a Top 100 Creative Influencer, a Social Top 50 Email Marketing Leader, a Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing. Her list of clients includes H&R Block, AARP, Sharp, Four Seasons, and many others. We explore behavioral science in marketing, how we really make decisions, triggers that increase the likelihood that someone will do what you want, and more. Get connected with Nancy: Website: https://www.hbtmktg.com/ Twitter: https://x.com/nharhut LinkedIn: https://www.linkedin.com/in/nancyharhut/ Facebook: https://www.facebook.com/nancy.harhut Instagram: https://www.instagram.com/nancyharhut/ Purchase a copy of Using Behavioral Science in Marketing: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480 Leave a 5-star review with a comment on Apple Podcasts: https://podcasts.apple.com/us/podcast/business-minds-coffee-chat/id1539014324  Subscribe to my Business Builder Newsletter: https://bit.ly/32y0YxJ  Want to learn how you can work with me to gain more clarity, build a rock-solid foundation for your business, and achieve the results and success you deserve? Visit http://jayscherrbusinessconsulting.com/ and schedule a 1:1 discovery coaching call. Enjoy, thanks for listening, and please share with a friend! To your success, Jay