Name it, Claim it, Aim it: The Power of CliftonStrengths® with Jim Collison

In this powerful episode of Build a Vibrant Culture, Nicole Greer welcomes Jim Collison—CliftonStrengths Community Manager at Gallup—for an energizing and practical conversation about building strengths-based cultures. Jim shares real-world insights from his journey, coaching advice, and why focusing on what’s right with people is a game-changer for engagement, wellbeing, and performance. Together, Nicole and Jim unpack the philosophy behind CliftonStrengths, why it's more relevant than ever, and how leaders and individuals can name it, claim it, and aim it in life and work. They also discuss: [00:01:07] The difference between talents and strengths—and how to use both. Jim explains the origin of CliftonStrengths and how talent themes become strengths through awareness and application. [00:03:00] How to create psychologically safe environments for strengths to thrive. Jim emphasizes the importance of safe spaces where strengths can be honored, beyond just understanding them. [00:14:06] Why leaders and followers must take responsibility for culture. Jim discusses why culture-building isn’t just on leaders—everyone has a role in creating engagement and collaboration. [00:21:31] Ways to integrate your strengths into life—even if your organization isn’t on board. Jim shares how individuals can apply their CliftonStrengths personally, including practical tools like journaling and coaching. [00:29:13] How to reframe and work around your bottom 5 strengths. A story about a woman upset about her #34 theme—and Jim’s advice for building systems and support around lesser talents. [00:22:37] Practical tools and habits to keep your strengths top of mind daily. From post-it notes and wall art to project planning and feedback loops, Jim gives easy ways to embed strengths into daily life. Connect with Jim: Email: jcollison@live.com LinkedIn: linkedin.com/in/jimcollison YouTube: https://www.youtube.com/@JimCollison Listen at vibrantculture.com/podcast or wherever you listen to podcasts! Learn more about Nicole Greer, The Vibrant Coach, at vibrantculture.com.